Supercute news! Impressions Vanity For Hello Kitty® Collection officially dropped and we celebrated with a launch party at Optimist Studios in Los Angeles, California. The night was filled with camera-ready attendees, including influencers, celebrities, and content creators from various social platforms to check out the supercute collection with Hello Kitty herself.
The highlight of the evening was the debut of Impressions Vanity's latest lineup of vanity beauty tools – a first-ever collection that stole the spotlight. The makeup brushes featured soft, synthetic bristles and handles adorned with the silhouette prints of Hello Kitty. The collection included gift sets of brushes, each accompanied by bell jars and Hello Kitty-shaped brush holders, complementing the new 6pc brush sets and making them gift-worthy for the holidays. The brand-new makeup sponges were also part of the collection, with a distinctive Hello Kitty design through delicate embossing.
The vanities, mirrors and makeup mirrors were nothing short of showstoppers, with LED lights framing the iconic character and providing the perfect lighting for flawless makeup application. The new round LED compacts were compact in size but grand in style, boasting 4 different designs. There's even a new bow shape compact and a special pink finish Kawaii compact on top of that! The makeup bags also made a debut- it comes in a set of two to double the cuteness!
The Impression Vanity For Hello Kitty launch event featured Hello Kitty herself at the party! The food and drinks were thoughtfully on theme (my personal favorite was the Watermelon Bowtini). We enjoyed engaging activities, including Pixi Beauty offering mini makeovers, Lemonhead.LA dazzling the crowd with their glitter products, and other attractions like Hello Kitty airbrush tattoos, a permanent bracelet station, and a customizable name tag bag station!
As the night concluded, guests were given goodie bags filled with generous brands that gifted to the event on top of our new Impressions Vanity For Hello Kitty Collection items. For those who couldn't make it to the launch party, the collection is now available for pre-order online, bringing the magic of Hello Kitty right to your beauty routine.
The Impressions Vanity team would like to thank WOTP for setting up this amazing event. JapanLA for live streaming during the event and everyone involved in creating this incredible launch party. We're so honored to have worked with these amazing brands and look forward to what comes ahead.
For more details on the Impressions Vanity For Hello Kitty Collection and other mirrors, tables, and vanity essentials, visit the Impressions Vanity website.
To stay up-to-date on this and other future events, make sure to follow The Vanity Blog and @impressionsvanity on all social platforms.