Digital Marketing Specialist


JOB SUMMARY:

The Digital Marketing Specialist’s role is to create, and deliver marketing programs to support expansion and growth of the company services and products.
We're looking for an experienced, creative and enthusiastic Online Marketing Specialist to join our fast-growing digital marketing team.
In this role, you will be responsible for designing, creating and managing digital marketing campaigns through various channels such as search (paid & organic), web, social media and more. You will also need to ensure that client needs are met, deliverables are completed on time, and performance milestones/goals are achieved.
Responsibilities:
  • Create, manage and optimize all digital advertising campaigns including but not limited to Facebook, Instagram, Google, and LinkedIn.
  • Conduct daily analysis of key metrics like CTR, CPC, and CPA on all online ad campaigns to inform performance improvement strategy recommendations.
  • Build on proven metrics, consistently looking for and making recommendations to improve performance.
  • Design and implement test ad/landing pages to discover new opportunities.
  • Research, test and make recommendations for new digital advertising platforms.
  • Lead the company’s social media sites strategy to build brand awareness.
  • Meet aggressive lead and conversion goals in order to scale advertising budgets and drive results.
Qualifications for Digital Marketing
  • 3+ Years of Experience in Digital Marketing
  • 3+ Years of Experience with Social Media Ads (i.e. Facebook Ads Manager)
  • 3+ Years of Experience with Google Ads
  • 3+ Years of Experience with SEO
  • Experience executing paid social media campaigns
  • Bachelor's degree in marketing or business
  • Must be able to juggle multiple projects at the same time
  • Incredible attention to detail
  • Full understanding of all social media platforms
  • Problem solving skills
  • Knowledge of content management systems
  • Experience with Shopify is a bonus

Please apply by emailing us your resume and cover letter at careers@impressionsvanity.com